Let the sun shine – understanding vitamin D

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The chances are you could be vitamin D deficient – over 50% of the UK population are due to lack of quality sun exposure. Vitamin D deficiency is of greatest concern during the winter months, so it’s time to start thinking about your intake.

As Vitamin D Awareness Week (19th – 25th October) approaches, nutrition brand Pharma Nord ( is discussing the benefits of vitamin D and how you can get more of it.

idyllic landscape

Are you fed up of catching colds?

Vitamin D can stimulate the body’s production of anti-viral and anti-bacterial proteins, making it an effective immune boosting nutrient to ward off colds and flu. In fact, some studies have suggested that vitamin D may offer more powerful cold and flu protection than vitamin C.

Support your bones and muscles

Vitamin D is vitally important for bone health. Without it, calcium cannot be effectively absorbed by your body. A deficiency in vitamin D can result in bone and muscle pain, poor bone mineralisation (softer bones) and a greater risk of osteoporosis and fractures as we age. It’s especially important to look after your bone and muscle health if you engage in regular physical activity too.


Mental health and wellbeing

If you feel tired or low you could be in need of more vitamin D. There are links between vitamin D deficiency and seasonal affective disorder (SAD), a form of depression that usually begins in the Autumn and continues throughout the winter months. Symptoms can include feeling sad or anxious, fatigue, concentration problems, irritability and feelings of guilt and hopelessness.  Numerous studies have suggested that the condition may be triggered by a lack of sunlight.

Don’t be deficient

According to a survey, 46 per cent of people think they get enough vitamin D from vegetables. In fact, the best source of the vitamin is sunlight and we need to get around 90 per cent of our daily requirement from UV vays.

Spending time outdoors on a bright summer day can enable your body to make 10,000 IU of vitamin D, but how often do we get the chance?

Bio-Vitamin D3-1000IU-80

The highest rates of deficiency are in Scotland, Northern England and Northern Ireland due to limited sun exposure. The skin’s capacity to manufacture vitamin D also decreases with age. As a result, many people are turning to supplements to ensure they get enough of this important vitamin.

When choosing a vitamin D supplement, look out for vitamin D3 (cholecalciferol) as it’s identical to the form produced naturally in the skin. Pharma Nord’s Bio-Vitamin D3 contains vitamin D3 dissolved in organic, cold-pressed olive oil so your body can absorb the contents more easily. Try to avoid dry, chalky tablets for this reason. The tiny capsules are easy to swallow and blister packed for freshness.

Special offer

Visit and use discount code VITD15 to receive 15% off Pharma Nord’s Bio-Vitamin D3.

For free nutritional advice you can contact Pharma Nord on 01670 534 900 or

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