Building traffic to a new site can be tough. Strategies like content marketing and SEO are some of the most cost effective ways of generating consistent traffic to a site but it can take a long time for you to see results. When you’re launching a new site, you want to see traffic coming in as soon as possible to test your design, conversions or simply your business concept. Luckily, there are still many ways to generate traffic to a new site very quickly. Here are five proven strategies you can execute.
1. Use Paid Advertising
If you’re operating on a small budget, the last thing you want to hear is that you should invest in paid advertising. However, it’s important for business owners to know that paid advertising has its benefits. You can test your business concept, product ideas, conversion rates and designs very quickly. Since you can control how much traffic you get with many online paid advertising platforms, you won’t have to worry about the sticker shock from your ad costs. If your campaign works out, you can even scale it up to increase your revenue.
Believe it or not, paid advertising can be quite affordable as well. It’s all about controlling your costs, targeting the right audience, creating a great ad and working on your landing pages. That said, it does require a lot of skill and experience to make it work. You need to put in the time to learn how these platforms work and how to create successful campaigns. Luckily, platforms like Google Adwords, Facebook, Bing and LinkedIn allow you to buy advertising at the rates you choose and have a large inventory/audience to dip in to.
Guests blogging is still one of the most effective ways to generate traffic to your site. Many blogs are looking for great content to share to their audience, so they’re looking for guest bloggers that can contribute to their site to keep up with the demand. To make this strategy work, you need to establish some credibility by creating great content for your own site. Then, you want to study the blog you’re trying to get accepted to in order to create content that’s specifically suited for the blog and their audience. You are basically trying to leverage the audience of established websites with this strategy.
The challenge with this strategy is that you are competing with other writers that are already guest posters. You also have to factor in the difficulty of getting accepted as a guest poster. Many of the bigger blogs have a ton of guest post requests and only accept the best writers and content. However, if you do make it on to their site, you’ll be able to position yourself as an authority on your topic and be able to get start generating a respectable amount of traffic to your site.
3. Social Media Marketing
Social media marketing is still one of the most effective ways to generate free traffic. If a post on Facebook takes off, it can literally result in thousands of visitors to your website. The problem is that many marketers aren’t sure how to build an effective social media strategy. The basic idea here is that by posting interesting photos, posting great content and interacting with your followers, you are engaging an audience and influencing them to share your social media pages to their network.
When building a social media campaign, you have to focus on two things: getting likes and getting followers. The hard part for beginners is in getting followers. You can do this by sharing great content, engaging in popular conversations, connecting with influencers, taking part in private groups and having a presence in popular online forums. Once you get a sizable following, you have to constantly put out relevant, interesting and valuable content to get your followers to want to share what you have to offer.
4. Joint Ventures
An underutilized way to get traffic to a new website is through joint ventures. A joint venture is basically a business partnership with two or more partners. It can be something as simple as getting a business to agree to market your products and services for a high percentage of the profits. For most new websites, the ideal joint venture strategy would be to set up a cross promotion agreement. This is basically where you are promoting the other partner’s site in return for the partner promoting your site.
What you want to do is to seek out potential partners that complement your business and not compete with it. For example if your business installs sound systems for cars, it makes sense to look for car dealerships that you can work with. The one thing you have to focus on is making sure that both parties deliver the same amount of value. For example, a blog may not be interested in cross promoting yours if they have an audience that’s four times bigger than yours. You must also make sure that you deliver value to their audience and customers.
5. Viral Marketing Campaigns
Viral marketing campaigns can either be a hit or miss but the great thing about them is that they don’t cost a lot of money to create so it’s a strategy worth trying. There are many companies that have seen a big jump in their business from producing and posting viral videos. When combined with blogs and social media, a campaign can be accelerated from a modest hit to an Internet sensation. You just have to make sure that your web hosting provider can take on all the sudden bandwidth.
Think about some creative ways to build a viral marketing campaign that relates to your business. Some great ideas include contests, referral systems, unique content and creating trends. It’s important that you target your campaign towards your target audience and not to the general public. This is because you’ll only end up wasting your time and money on traffic and leads that will never amount to anything.
Those are some of the proven ways to generate traffic to your site even if you’ve only recently finished setting up your web hosting. Remember that the quality of your traffic is more important than the quantity. Make sure you’re targeting the right audience for your site if you want a return on investment on your time and money. Eventually, you will want to start investing into long term strategies like content marketing, blogging, SEO and email marketing. For now, these strategies should help you get some momentum and figure out how to move forward with your site and business.